Sweet and lovely at heart and creative in mind, Ashima is someone who embodies the words “Kill’em with kindness”. Ashima is not just caring but also passionate and protective about the things she loves. A designer with an agenda to bring focus to more important things in life, Ashima believes in expressing her ideas and concerns through the medium of fashion. Her aesthetic is soft, cute and revolves around pastels and light colors that reflect her peaceful personality. Ashima tries her best to bring comfort to fashion. She believes “With comfort comes confidence.” For her, comfort and visuals go hand in hand.